{"product_id":"colgate-visible-white-purple-toothpaste-for-teeth-whitening-colgate-toothpaste-with-fluoride-tooth-paste-helps-remove-surface-stains-whitens-yellow-teeth-enamel-safe-for-daily-use-paste-75g","title":"Colgate Visible White Purple Toothpaste for Teeth Whitening, Colgate Toothpaste with Fluoride, Tooth Paste Helps Remove Surface Stains, Whitens Yellow Teeth, Enamel-Safe for Daily Use Paste (75g)","description":"\u003ctable class=\"a-normal a-spacing-micro\" role=\"list\"\u003e\n\u003ctbody\u003e\n\u003ctr class=\"a-spacing-small po-brand\" role=\"listitem\"\u003e\n\u003ctd class=\"a-span3\" role=\"presentation\"\u003e\u003cspan class=\"a-size-base a-text-bold\"\u003eBrand\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd class=\"a-span9\" role=\"presentation\"\u003e\u003cspan class=\"a-size-base po-break-word\"\u003eColgate\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr class=\"a-spacing-small po-flavor\" role=\"listitem\"\u003e\n\u003ctd class=\"a-span3\" role=\"presentation\"\u003e\u003cspan class=\"a-size-base a-text-bold\"\u003eFlavour\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd class=\"a-span9\" role=\"presentation\"\u003e\u003cspan class=\"a-size-base po-break-word\"\u003eMint\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr class=\"a-spacing-small po-age_range_description\" role=\"listitem\"\u003e\n\u003ctd class=\"a-span3\" role=\"presentation\"\u003e\u003cspan class=\"a-size-base a-text-bold\"\u003eAge Range (Description)\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd class=\"a-span9\" role=\"presentation\"\u003e\u003cspan class=\"a-size-base po-break-word\"\u003eAdult\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr class=\"a-spacing-small po-item_form\" role=\"listitem\"\u003e\n\u003ctd class=\"a-span3\" role=\"presentation\"\u003e\u003cspan class=\"a-size-base a-text-bold\"\u003eItem Form\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd class=\"a-span9\" role=\"presentation\"\u003e\u003cspan class=\"a-size-base po-break-word\"\u003ePaste\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr class=\"a-spacing-small po-material_feature\" role=\"listitem\"\u003e\n\u003ctd class=\"a-span3\" role=\"presentation\"\u003e\u003cspan class=\"a-size-base a-text-bold\"\u003eMaterial Feature\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd class=\"a-span9\" role=\"presentation\"\u003e\u003cspan class=\"a-size-base po-break-word\"\u003egentle yet effective with micro-polishing properties\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr class=\"a-spacing-small po-item_weight\" role=\"listitem\"\u003e\n\u003ctd class=\"a-span3\" role=\"presentation\"\u003e\u003cspan class=\"a-size-base a-text-bold\"\u003eItem Weight\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd class=\"a-span9\" role=\"presentation\"\u003e\u003cspan class=\"a-size-base po-break-word\"\u003e75 Grams\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr class=\"a-spacing-small po-product_benefit\" role=\"listitem\"\u003e\n\u003ctd class=\"a-span3\" role=\"presentation\"\u003e\u003cspan class=\"a-size-base a-text-bold\"\u003eProduct Benefits\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd class=\"a-span9\" role=\"presentation\"\u003e\u003cspan class=\"a-size-base po-break-word\"\u003eStain Removal, Cavity Protection, Plaque Removal, Freshening, Enamel Protection, Whitening\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr class=\"a-spacing-small po-item_dimensions\" role=\"listitem\"\u003e\n\u003ctd class=\"a-span3\" role=\"presentation\"\u003e\u003cspan class=\"a-size-base a-text-bold\"\u003eItem dimensions L x W x H\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd class=\"a-span9\" role=\"presentation\"\u003e\u003cspan class=\"a-size-base po-break-word\"\u003e43 x 37 x 148 Millimeters\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr class=\"a-spacing-small po-recommended_uses_for_product\" role=\"listitem\"\u003e\n\u003ctd class=\"a-span3\" role=\"presentation\"\u003e\u003cspan class=\"a-size-base a-text-bold\"\u003eRecommended Uses For Product\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd class=\"a-span9\" role=\"presentation\"\u003e\u003cspan class=\"a-size-base po-break-word\"\u003eDaily teeth cleaning, stain removal, cavity prevention, plaque control, breath freshening\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr class=\"a-spacing-small po-number_of_items\" role=\"listitem\"\u003e\n\u003ctd class=\"a-span3\" role=\"presentation\"\u003e\u003cspan class=\"a-size-base a-text-bold\"\u003eNumber of Items\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd class=\"a-span9\" role=\"presentation\"\u003e\u003cspan class=\"a-size-base po-break-word\"\u003e1\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch1 class=\"a-size-base-plus a-text-bold\"\u003eAbout this item\u003c\/h1\u003e\n\u003cul class=\"a-unordered-list a-vertical a-spacing-mini\"\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eHELLO SHINE, HELLO PURPLE: Introducing Colgate Visible White Purple Toothpaste, Colgate's first Purple Toothpaste for teeth whitening!\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eTHE UNIQUE POWER OF PURPLE BRIGHTENERS: Instantly colour-corrects yellow tones to give you whiter teeth from the first use. Goodbye yellow teeth!\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eREMOVES SURFACE STAINS: This teeth whitening toothpaste is infused with micropolishing crystals that help in gently removing surface stains for a shine that lasts\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eMULTI-BENEFIT TOOTHPASTE: Visible White Purple Toothpaste also helps fight cavities and removes plaque build-up. Its sparkling minty flavour gives you fresher breath with a white smile!\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eSAFE FOR DAILY USE: Enamel safe teeth whitening toothpaste\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eImportant information\u003c\/h2\u003e\n\u003cdiv class=\"a-section content\"\u003e\n\u003ch4\u003eIngredients:\u003c\/h4\u003e\n\u003cp\u003eWater, Sorbitol, Hydrated Silica, PEG-12, Sodium Lauryl Sulfate, Flavor, Titanium Dioxide, Cellulose Gum, Potassium Hydroxide, Tetrasodium Oyrophosphate, Phosphoric Acid, Cocamidopropyl Betaine, Benzyl Alcohol, Sodium Saccharix, Sodium Fluoride, CI 17200, CI 42090\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"a-section content\"\u003e\n\u003ch4\u003eDirections:\u003c\/h4\u003e\n\u003cp\u003eBrush teeth thoroughly two times a day, 2 minutes each time. For maximum \u0026amp; lasting results use daily. Children under 6 years of age should have adult supervision and use only a pea sized amount. Do not Swallow.\u003c\/p\u003e\n\u003ch2 class=\"default\"\u003eProduct description\u003c\/h2\u003e\n\u003cdiv id=\"productDescription\" class=\"a-section a-spacing-small\"\u003e\n\u003cp\u003e\u003cspan\u003eUnveil a smile that truly shines with Colgate's first-ever Purple Toothpaste. Powered by Purple Brighteners, Colgate Visible White Purple Toothpaste instantly colour-corrects yellow tones. This advanced whitening toothpaste has micropolishing crystals not only removes surface stains but also delivers a whiter, brighter, and shinier smile. Enriched with fluoride, it offers enamel-safe teeth whitening that’s gentle enough for daily use. 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