{"product_id":"plum-10-niacinamide-serum-with-rice-water-provides-clear-glowing-brightening-skin-for-acne-prone-combination-oily-sensitive-skin-oil-control-anti-acne-face-serum-for-women-men-10ml","title":"Plum 10% Niacinamide Serum with Rice Water | Provides Clear, Glowing \u0026 Brightening Skin | for Acne Prone, Combination, Oily \u0026 Sensitive Skin | Oil Control \u0026 Anti Acne Face Serum for Women \u0026 Men | 10ml","description":"\u003ctable role=\"list\" class=\"a-normal a-spacing-micro\"\u003e\n\u003ctbody\u003e\n\u003ctr role=\"listitem\" class=\"a-spacing-small po-skin_type\"\u003e\n\u003ctd role=\"presentation\" class=\"a-span3\"\u003e\u003cspan class=\"a-size-base a-text-bold\"\u003eSkin Type\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd role=\"presentation\" class=\"a-span9\"\u003e\u003cspan class=\"a-size-base po-break-word\"\u003eAll, Combination, Dry, Normal, Oily Acne Prone, Sensitive\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr role=\"listitem\" class=\"a-spacing-small po-product_benefit\"\u003e\n\u003ctd role=\"presentation\" class=\"a-span3\"\u003e\u003cspan class=\"a-size-base a-text-bold\"\u003eProduct Benefits\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd role=\"presentation\" class=\"a-span9\"\u003e\u003cspan class=\"a-size-base po-break-word\"\u003eBrightening, Clearing, Glow\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr role=\"listitem\" class=\"a-spacing-small po-target_use_body_part\"\u003e\n\u003ctd role=\"presentation\" class=\"a-span3\"\u003e\u003cspan class=\"a-size-base a-text-bold\"\u003eUse for\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd role=\"presentation\" class=\"a-span9\"\u003e\u003cspan class=\"a-size-base po-break-word\"\u003eFace\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr role=\"listitem\" class=\"a-spacing-small po-scent\"\u003e\n\u003ctd role=\"presentation\" class=\"a-span3\"\u003e\u003cspan class=\"a-size-base a-text-bold\"\u003eScent\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd role=\"presentation\" class=\"a-span9\"\u003e\u003cspan class=\"a-size-base po-break-word\"\u003eFragrance Free, Unscented\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr role=\"listitem\" class=\"a-spacing-small po-special_ingredients\"\u003e\n\u003ctd role=\"presentation\" class=\"a-span3\"\u003e\u003cspan class=\"a-size-base a-text-bold\"\u003eSpecial Ingredients\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd role=\"presentation\" class=\"a-span9\"\u003e\u003cspan class=\"a-size-base po-break-word\"\u003eLicorice, Niacinamide, Rice Ferment Extracts, Squalane\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr role=\"listitem\" class=\"a-spacing-small po-brand\"\u003e\n\u003ctd role=\"presentation\" class=\"a-span3\"\u003e\u003cspan class=\"a-size-base a-text-bold\"\u003eBrand\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd role=\"presentation\" class=\"a-span9\"\u003e\u003cspan class=\"a-size-base po-break-word\"\u003ePlum\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr role=\"listitem\" class=\"a-spacing-small po-item_form\"\u003e\n\u003ctd role=\"presentation\" class=\"a-span3\"\u003e\u003cspan class=\"a-size-base a-text-bold\"\u003eItem Form\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd role=\"presentation\" class=\"a-span9\"\u003e\u003cspan class=\"a-size-base po-break-word\"\u003eDrop\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr role=\"listitem\" class=\"a-spacing-small po-material_feature\"\u003e\n\u003ctd role=\"presentation\" class=\"a-span3\"\u003e\u003cspan class=\"a-size-base a-text-bold\"\u003eMaterial Feature\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd role=\"presentation\" class=\"a-span9\"\u003e\u003cspan class=\"a-size-base po-break-word\"\u003eVegan\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr role=\"listitem\" class=\"a-spacing-small po-active_ingredients\"\u003e\n\u003ctd role=\"presentation\" class=\"a-span3\"\u003e\u003cspan class=\"a-size-base a-text-bold\"\u003eActive Ingredients\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd role=\"presentation\" class=\"a-span9\"\u003e\u003cspan class=\"a-size-base po-break-word\"\u003eLicorice, Niacinamide, Rice Ferment Extracts\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr role=\"listitem\" class=\"a-spacing-small po-item_weight\"\u003e\n\u003ctd role=\"presentation\" class=\"a-span3\"\u003e\u003cspan class=\"a-size-base a-text-bold\"\u003eItem Weight\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd role=\"presentation\" class=\"a-span9\"\u003e\u003cspan class=\"a-size-base po-break-word\"\u003e10 Grams\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch1 class=\"a-size-base-plus a-text-bold\"\u003eAbout this item\u003c\/h1\u003e\n\u003cul class=\"a-unordered-list a-vertical a-spacing-mini\"\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eBrightens from First Use : Experience the power of the plum niacinamide face serum from the very first drop! It helps fade blemishes, reduce dullness, and promote a bright \u0026amp; even skin tone. One of the best face brightening serum for women and men, it delivers clear, even-toned skin without irritation.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003e2x Hydration with Rice Water \u0026amp; Squalane : This skin brightening serum is enriched with niacinamide, rice water, olive-derived squalane, and vitamin E, making it a hydrating serum that deeply nourishes and softens your skin. It’s clinically proven to deliver 2x instant hydration, making it one of the best niacinamide serums, if your skin craves hydration.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eSmooth, Clear, and Even Skin : More than just a brightening serum, this formula helps refine texture and balance oil with ingredients like licorice extract and niacinamide. Whether you need a niacinamide serum for oily skin or a niacinamide serum for combination skin, this face serum should be your first choice.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eMess-Free Pump, Milky Texture : The sleek pump design makes this Plum 10% Niacinamide Serum with Rice Water easy to use — no spills or waste! Its lightweight, milky texture absorbs quickly into the skin, leaving no greasiness behind.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eFor All Skin Types, Every Day : Gentle yet effective, this Plum Niacinamide Serum suits everyone, from those with acne-prone skin to those seeking a niacinamide serum for dry skin or oily skin. Whether you're new to actives or a skincare pro, this Plum rice water serum will give you brighter skin with every pump, every day.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv data-csa-c-id=\"69zag6-inf420-jja8m3-c3gn2n\" data-cel-widget=\"importantInformation_feature_div\" data-csa-c-is-in-initial-active-row=\"false\" data-csa-c-asin=\"\" data-csa-c-slot-id=\"importantInformation_feature_div\" data-csa-c-content-id=\"importantInformation\" data-csa-c-type=\"widget\" data-feature-name=\"importantInformation\" class=\"celwidget\" id=\"importantInformation_feature_div\"\u003e\n\u003cdiv class=\"a-section a-spacing-extra-large bucket\" id=\"important-information\"\u003e\n\u003ch2\u003eImportant information\u003c\/h2\u003e\n\u003cdiv class=\"a-section content\"\u003e\n\u003ch4\u003eSafety Information:\u003c\/h4\u003e\n\u003cp\u003eExternal Use Only, Patch Test Recommended\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"a-section content\"\u003e\n\u003ch4\u003eIndications:\u003c\/h4\u003e\n\u003cp\u003eBrightens Skin, Fades Blemishes, Smoothens Texture, Improves Tone, and Soothes Inflammation, Redness, and Irritation\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"a-section content\"\u003e\n\u003ch4\u003eIngredients:\u003c\/h4\u003e\n\u003cp\u003eAqua, Niacinamide, Oryza Sativa (Rice) Extract, Isodecyl Neopentanoate, Squalane, Sorbitol, Pentylene Glycol, Hydrogenated, Polyisobutene, Rosa Damascena, (Rose) Flower Water, Rice Ferment Filtrate (Sake), Butylene Glycol, Caeine, Ethylhexyl Olivate, Sodium Acrylates Copolymer, Pullulan, Sodium Hyaluronate, Caprylyl Glycol, Tocopheryl Acetate, Glycyrrhiza Glabra (Licorice) Root Extract, Acrylates\/C10-30 Alkyl Acrylate Crosspolymer, Polyglyceryl-4 Olivate, Benzyl Alcohol, Hydroxyacetophenone, Cyclodextrin, Sodium Gluconate, Sodium Hydroxide, Citric Acid.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"a-section content\"\u003e\n\u003ch4\u003eDirections:\u003c\/h4\u003e\n\u003cp\u003eAfter cleansing, apply 2-3 drops of the serum to your face and gently pat it in; always follow up with SPF during the day and a moisturizer at night.\u003c\/p\u003e\n\u003ch2 class=\"default\"\u003eProduct description\u003c\/h2\u003e\n\u003cdiv id=\"productDescription\" class=\"a-section a-spacing-small\"\u003e\n\u003cp\u003e\u003cspan\u003eMake the switch to the bright side with Plum 10% Niacinamide \u0026amp; Rice Water Face Serum is clinically proven to brighten skin from the 1st use. This potent formula combines Niacinamide (vitamin B3), Rice Ferment, and olive-derived Squalane to effectively brighten skin, fade blemishes, and improve texture.\u003cbr\u003e\u003cbr\u003eExperience instant 2x hydration with its milky, lightweight, and quick-absorbing formula. Dermatologically tested, it provides a non-sticky feel which is loved by 100% of users, with 97% reporting fewer blemishes and smoother skin.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv id=\"aplus_feature_div\" class=\"celwidget\" data-feature-name=\"aplus\" data-csa-c-type=\"widget\" data-csa-c-content-id=\"aplus\" data-csa-c-slot-id=\"aplus_feature_div\" data-csa-c-asin=\"\" data-csa-c-is-in-initial-active-row=\"false\" data-cel-widget=\"aplus_feature_div\" data-csa-c-id=\"2gf0pt-ae5jks-59015m-mubxe3\"\u003e\n\u003cdiv id=\"aplus\" class=\"a-section a-spacing-large bucket\"\u003e\n\u003chr noshade size=\"1\" class=\"bucketDivider\"\u003e\n\u003ch2\u003eFrom the manufacturer\u003c\/h2\u003e\n\u003cdiv lang=\"en_IN\"\u003e\n\u003cdiv class=\"aplus-v2 desktop celwidget\" data-cel-widget=\"aplus\" data-csa-c-id=\"90n3y8-e0aaij-a47o0o-brf4ec\"\u003e\n\u003cdiv class=\"aplus-content-wrapper\"\u003e\n\u003cdiv class=\"celwidget aplus-module 3p-module-b aplus-standard\" 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