Editorial Review Aveeno Baby Wash and Shampoo blends natural oat extract into a rich lathering soap-free cleanser that cleans without drying. The hypoallergenic tear-free formula gently cleanses the skin and leaves a soft fresh fragrance. It is gentle enough for everyday use on newborns and babies with sensitive skin. Features 1) Gentle cleansing for hair and body 2) Tear-free 3) Lightly scented 4) Pediatrician recommended 5) Natural oat formula