Did you know? Your baby's skin is 3 times thinner & loses moisture two times faster. That's why Johnson's Baby Cream is specially designed with intensive moisture that lasts for 24 hours. It’s fast absorbing formula contains rich emollients that help moisturize and preserve skin’s natural softness to protect your baby from chapped knees, rubbed elbows and tender noses. Studies show that enjoyable and familiar scents have been proven to improve mood, calmness and alertness. A mother’s loving touch and Johnson's Baby Cream’s mild fragrance can help in awakening your little one’s senses to make her feel fresh and help in her growth. Moms trust Johnson's - always mild, gentle and effective.