A mother’s love is the most trusted test for mildness. When a new life is placed in your arms, you only let the purest and mildest touch her. This is what has inspired us to develop the Johnson's top-to-toe range. It is clinically proven mild, for a new-born's first bath. So what touches your baby is always as mild as your touch and as pure as your love. Johnson’s top-to-toe baby wash is a specially designed a perfectly ph balanced cleanser, as mild as pure water, for your baby's delicate skin and eyes.