Hair damage? It’s time to repair with the time-tested East Asian tradition of Rice Water. Wash away hair woes with the natural goodness of Rice Water and Keratin, and put a full stop to breakage, frizz, dullness, and weakened strands. Mamaearth Rice Water Strengthening Shampoo, with Rice Water and Keratin, improves your hair texture by adding elasticity, increasing volume, and giving it a healthier appearance, while also shielding it from further damage. Rich in amino acids, vitamins B & E, and inositol, Rice Water is a revered East Asian ingredient that strengthens roots, improves elasticity, and repairs damaged hair from within. Inositol forms a protective barrier to prevent future damage, helping restore shine, softness, and manageability. High in protein, Keratin improves hair texture by filling in gaps in the hair cuticle, reducing frizz, and rebuilding damaged strands. It helps restore the hair’s structural integrity, making it look and feel stronger, smoother, and healthier. And because of our no toxins and no harmful chemicals philosophy, you won’t find any Sulfates, Silicones, Parabens, Mineral Oil, or Dyes in our Rice Water Strengthening Shampoo. It’s also Made Safe certified, making it safe for regular use on all hair types, including color-treated and chemically treated hair.