It’s an ultimate elixir that neutralizes the unwanted yellow and orange tones while eliminating the brassiness. The color safe blonde shampoo is a color correction formulation infused with light purple pigments. With every wash, the shampoo deposits purple pigments on hair strands, eliminating gold/yellow tones in blonde, lightened, and highlighted hair. Enriched with protein, the color protectant shampoo refreshes faded locks and strengthens hair fiber. Let your golden locks shine through the warmth, and stay salon-fresh with just one wash. Curated for all types of hair texture, it’s one of the best color protect shampoos that tones down the brassiness and prevents fading. Unlock the full potential of your sun-kissed hair as the color-enhancing shampoo thoroughly cleanses and repairs hair shafts. Enriched with natural oil and protein goodness, the shampoo strengthens hair fiber and improves vitality. The shampoo is rich in Vitamin E, which acts as an antioxidant and fights against free radicals. A blend of superior ingredients nourishes strands, redjuces brittlenss, and ease tagnles and frizz.