About this item

• Brightens from First Use : Experience the power of the plum niacinamide face serum from the very first drop! It helps fade blemishes, reduce dullness, and promote a bright & even skin tone. One of the best face brightening serum for women and men, it delivers clear, even-toned skin without irritation.
• 2x Hydration with Rice Water & Squalane : This skin brightening serum is enriched with niacinamide, rice water, olive-derived squalane, and vitamin E, making it a hydrating serum that deeply nourishes and softens your skin. It’s clinically proven to deliver 2x instant hydration, making it one of the best niacinamide serums, if your skin craves hydration.
• Smooth, Clear, and Even Skin : More than just a brightening serum, this formula helps refine texture and balance oil with ingredients like licorice extract and niacinamide. Whether you need a niacinamide serum for oily skin or a niacinamide serum for combination skin, this face serum should be your first choice.
• Mess-Free Pump, Milky Texture : The sleek pump design makes this Plum 10% Niacinamide Serum with Rice Water easy to use — no spills or waste! Its lightweight, milky texture absorbs quickly into the skin, leaving no greasiness behind.
• For All Skin Types, Every Day : Gentle yet effective, this Plum Niacinamide Serum suits everyone, from those with acne-prone skin to those seeking a niacinamide serum for dry skin or oily skin. Whether you're new to actives or a skincare pro, this Plum rice water serum will give you brighter skin with every pump, every day.

Important information

Safety Information:

External Use Only, Patch Test Recommended

Indications:

Brightens Skin, Fades Blemishes, Smoothens Texture, Improves Tone, and Soothes Inflammation, Redness, and Irritation

Ingredients:

Aqua, Niacinamide, Oryza Sativa (Rice) Extract, Isodecyl Neopentanoate, Squalane, Sorbitol, Pentylene Glycol, Hydrogenated, Polyisobutene, Rosa Damascena, (Rose) Flower Water, Rice Ferment Filtrate (Sake), Butylene Glycol, Caeine, Ethylhexyl Olivate, Sodium Acrylates Copolymer, Pullulan, Sodium Hyaluronate, Caprylyl Glycol, Tocopheryl Acetate, Glycyrrhiza Glabra (Licorice) Root Extract, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Polyglyceryl-4 Olivate, Benzyl Alcohol, Hydroxyacetophenone, Cyclodextrin, Sodium Gluconate, Sodium Hydroxide, Citric Acid.

Directions:

After cleansing, apply 2-3 drops of the serum to your face and gently pat it in; always follow up with SPF during the day and a moisturizer at night.

Product description

Make the switch to the bright side with Plum 10% Niacinamide & Rice Water Face Serum is clinically proven to brighten skin from the 1st use. This potent formula combines Niacinamide (vitamin B3), Rice Ferment, and olive-derived Squalane to effectively brighten skin, fade blemishes, and improve texture.

Experience instant 2x hydration with its milky, lightweight, and quick-absorbing formula. Dermatologically tested, it provides a non-sticky feel which is loved by 100% of users, with 97% reporting fewer blemishes and smoother skin.

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From the manufacturer